The ANNY fashion scouts keep a constant eye on Los Angeles, turning to the city's glamour and lifestyle for inspiration in developing new trends. The ANNY collection is thereby constantly expanded with the nail polish trends of tomorrow!
More stars live in Los Angeles than in any other city in the world! Tom Cruise, Eva Longoria, Victoria Beckham: The rich and the beautiful own magnificent villas in the very upscale suburb of Beverly Hills. In West Hollywood, Angelina Jolie debarks from her limousine and Paris Hilton sips champagne on the terrace of La Poubelle. Life is never boring here. Shimmering film premieres and other events take place here daily – where the celebrities are only too happy to stand in the limelight of the flashing paparazzi cameras.
Los Angeles is the home of the world's most expensive shopping street: Rodeo Drive! Everyone who's anyone in the world of fashion has a shop here. Trendsetters, on the other hand, find their inspiration on Melrose Avenue, which is dominated by young avant garde designers and second-hand shops. Tattoo art also leaves lasting impressions here. The latest favorite design – red retro cherries – has provided the inspiration for ANNY's "Only Red" color.
When the sun goes down, the stars and wannabe celebrities make their way to Sunset Strip, to be seen by the crowds. And thanks to the brash neon lights and brightly glowing nail polish shades such as ANNY's "Just Pink," that's no problem, even at night. The most popular locations include the legendary Viper Room, where the It girls, actors and musicians get together to celebrate until the wee hours of the morning.